You’ve spent a good deal of time creating an awesome website with very enticing advertising copy that is very successful in getting your customers to click the “Buy Me” button. However, after examining your websites logs you’ve come to notice a very ugly pattern – your customers are abandoning your website after they decide to buy your product (after they click the “Buy Me” button). This is called shopping cart abandonment, because it is usually the purchasing process within your shopping cart that scares the customer away.
Let’s go over 5 ways to reduce shopping cart abandonment:
1. Be crystal clear as to what needs to be done: Complex shopping carts are a sure way to scare away potential customers. Make sure the instructions on what needs to be filled out are simple, easy to read, and easy to edit. Also, if the checkout process is multi-paged, make sure the button or link to get to the next page is clearly displayed.
2. Add a progress meter: The typical purchasing process for a given product on a website is multi-step (multi-page). While it is good to keep these steps to as few as possible, it’s even better to let your customer know what step they are on. A progress meter simply tells the customer what step they are in within your purchasing process. You’ve probably seen them in action on some of your favorite websites. It could be a graphical meter or a simple text-based indicator. A progress meter is absolutely necessary to help reduce shopping cart abandonment.
3. Show the product (or products) in the shopping cart: This can be a small picture, or a very brief (but specific) description of the product. Make sure the picture or description of the product contains a popup link that shows all the details and benefits the product has to offer. Remember, as customers fill out the purchase form they need to see what they are actually buying – so they know exactly what their purchase consists of – and you’ll also find that many just need to reread the benefits before they continue with their purchase.
4. Provide the shipping & handling costs upfront: It’s a good idea to include the S&H costs in the first step of the check out process – or even better, include the costs in the product description page. Even though they were well aware of the S&H costs, potential customers get quite annoyed when they spend 10 minutes of their time typing all their checkout information to find that the total cost just shot up $15 for S&H on the last step.
5. Add some comfort logos: Do you belong to the BBB? If so, display the BBB logo on the website. Another good logo is the Hacker Safe logo (www.scanalert.com) indicating that your website is Hacker Safe certified. Simple Verisign and credit card logos are also beneficial in adding more comfort to the process.
There you have it… five good ways to help put the brakes on your shopping cart abandonment rate.
Sincerely,
Michael Ellis
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Are you ready to learn more about an online business merchant account? Most likely you have heard something about this type of e-commerce from your colleagues and peers in the local business community. Or perhaps you have read about a merchant account with its attendant benefits in a financial publication. But even if you have heard nothing at all, here is an opportunity to find out why so many company owners are applying for a merchant account to upgrade their business services.
An online business merchant account can be processed for your company in a matter of hours. You will first have to compare lenders’ offers to get the best possible deal for your business. Then you need to make sure you understand all the prices that could apply to your account. Some may not be clearly apparent on the home page of the lender’s Website, if that is how you are researching the financial underwriters who offer this service. Upon approval, you will be ready to set up various types of credit card processing options to facilitate customers’ payments for goods and services and to make your job of collecting payments that much easier.
How can you use an online business merchant account to increase profitability? One way is to install a credit card processor in your store or shop if you are a retailer. Your customers will appreciate the option of paying by credit in addition to offering cash or a check. Another way the merchant account can help is to provide you with a wireless credit card processor for use in your travels. If you deliver goods, for example, your customers can pay by credit the same day, thus eliminating the need for billing or waiting. At other times you may wish to attend a conference or a special event like a trade show where you may be able to sell company products using a credit card payment processor. This can save you money by letting you pay the lower retail rate with a swiped card as opposed to the higher rate required when you call in the customer’s credit card for approval and someone in the office must key in the account number.
Many business owners will agree that the chief advantage of your online account is to set up a company Website and sell products there as well. You can draw customers from around the world that will be ready to pay with a credit card when your Website is ready to accept credit payments. The site can be operational around the clock with no need for constant staffing, although it is a good idea to have technical support available as needed. When your Website works as it should, the home page can be easily located by many search engines and will bring customers to your location for browsing and possible purchases. When they key in their credit card numbers in real time, your lender, who has coordinated this service with a gateway entity, will deposit the funds in your account promptly. Business doesn’t get much better than that, so inquire today about an online business merchant account.
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If you are attempting to start a business online or if you are simply trying to increase your traffic and revenue, focusing on a niche market can give you the edge that you need in order to reach the high goals that you have most assuredly set for yourself. There are so many different niches in the overall market that any web site on any topic can find a niche and fill it. When you specialize, you are more likely to succeed.
The most powerful tactic in the history of warfare is the classic divide and conquer routine. You can make an obscene amount of money if you can take over one niche market and then another and another. Focusing on smaller groups of people and dominating their needs in a particular area is the best way to effectively spend your resources.
When you attempt to evaluate your market keep in mind that there are people in your market that you wouldn’t normally associate with it. There are a small number of people who live in the suburbs who would like to wear cowboy boots. If you can target your products at groups such as these you are more likely to sell to them than someone who would target the cowboy boots to… well.. cowboys.
Finding niche markets can be a daunting task. Basically, you can ask yourself a few questions that will assist you in finding the niche market that is right for you.
1. What experience do you have with the products that you are selling? If you are an expert in the field of your sales, you are more likely to succeed than most. Try to come up with the reason that you got interested in the products that you sell. Figure out what kind of people are most likely to be interested in your products and then try to come up with some groups that aren’t so quickly thought of but that may find it fashionable or interesting to purchase your products.
2. Who was the product that you are selling designed for? Cowboy boots were designed for cowboys. There are people who have never stepped foot on a farm who will wear cowboy boots, but they were designed for cowboys. Try to think of what group of people the product was designed for and what other groups can be cut out of the same mold. I.E. country folks, suburbanites, city dwellers, inter-city dwellers. You are not as likely to sell cowboy boots to inter-city people as you are to suburbanites.
3. Are any of these groups already targeted for your product? If somebody is already targeting the niche that you came up with, you may be able to decipher whether or not there is still room in that market for you. If your competition has been selling the cowboy boots like hot cakes in the suburbs there may still be time for you to make some money off of them.
4. Can you target your niche better than anyone else? If there are already companies selling your product to the group that you wanted to select as your niche market, you still may be able to be the most successful. Just because you are not the first doesn’t mean that you can’t be the best. If you can target a group of people better than anyone else due to some experience, tendency, or inborn characteristic, go for it. Competition is important, without competition nobody would ever become successful.
5. How well can you optimize your niche for search engines? You may be able to come up with an excellent niche market that you can provide for better than anyone else. This niche may be completely original, and you may have the resources necessary to really get it off the ground. But does it have the potential to top any search result sheet? Will anyone ever come looking for it? If not you may have to start off by advertising on pay per click advertising services such as adwords before you get a chance to really thrive on your fresh new niche market.
If your niche market can fill up a few slots for key words you are in better shape than most. It is normally very difficult to come up with good, comprehensive key words for your web pages. The best situation that you can encounter is one in which your key words are more or less laid out for you. If you have a catchy little gimmick or a highly targeted niche market you should be able to come up with a good set of relevant key words. Having relevant key words is most of the battle in the whole SEO game. Any SEO that can come up with a good, comprehensive list of key words will probably do quite well in the world of business.
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Let me ask you a quick question. . .
How many times have you banged your fists into the table and shaken your head in disbelief because trying to get onto the Internet seems so frustrating?
If you have, it can feel like the world’s passing you by.
Your friends are ‘online’, your family’s ‘online’, heck even 5 year olds seem to have it mastered – and you – well you’re still trying to figure out how the whole thing just goes together.
Do any of these all too common problems drive you nuts:
Can’t connect to your ISP (Or Your Not Even Sure What That Is)
The modem won’t work (No matter what you try you just can’t get online)
You can’t send emails
You can’t receive emails
You’re worried about online viruses
And you’re to scared to buy online because of credit card fraud!
If that sounds like your experience with the Internet so far, or it sounds like the problems someone you know has and you want to help them then you’re in luck!
If you don’t know your ISP from your elbow, have no idea what the heck a ‘POP’ server is and don’t want to to fuss over a ‘Firewall’ . . . . but you simply want to get on with it and connect to the world-wide-web then our brand new video set called ‘The Internet Made Easy’ is for you!
Why Video?
Quite simply, we’ve found it’s the fastest and easiest way for people to learn.
Video training is the closet thing you can have to expert one on one tuition (without the expense) and you can learn at your own pace.
Imagine, saving time by doing the weekly shopping online and the great things you could do with the hours you’ll save. . . Picking up a great bargain or deal on a new holiday or automobile that makes you the envy of your friends . . . Having access to all the information you need from health issues and sports results through to local events and global news . . . Whatever you need, it’s all online waiting for you.
Seriously… who wants to struggle with ‘How To’ books that have been thrown together by rocket scientists for other rocket scientists to read – Or worse still, waste hours on premium rate telephone ‘Help Lines’ where the person you speak to is probably on the other side of the world and seems to have less idea than you.
The answer is right in front of you . . . It’s simple, insert the disk into your PC choose from the menu which area you need help with and spend ten minutes listening and watching to exactly how it’s done.
In a less than an hour all your online problems can be solved.
Just take a look at some of the topics we include in ‘The Internet Made Easy’
Here’s A Quick Summary Of What’s Included:
Choosing which is the best Internet Service Provider For You.
How to protect yourself with FREE Anti-Virus Software.
How to send and receive emails with ease with Outlook Express
How to use Internet Explorer and find what you need FAST!
How to buy online safely and securely
How to download and save files to your PC (including ZIP and PDF files)
How to get organized and work with files and folders
How to back up your information to keep it safe
How to use RSS feeds and gather news and information easily.
It’s All About Being Safe – Being Sure – And Being Online
For your copy of this amazing software please visit http://www.internetmadeeasy.akashop.com
Author: Darren Mallory
AkaShop.com
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With so much information on the net regarding Internet marketing, identifying the best approach is difficult. Following is a discussion of the timing issues you should keep in mind.
The Internet is Used 24/7, But Timing Still Matters
Information on web marketing is a dime a dozen. Reports and studies often find things we all already know if we use our common sense. In general, more people are using the Internet to find services and products, the volume of sales is increasing each year, and people are nervous about identity theft. Wow, what a surprise. Let’s take a look at topic you can actually benefit from.
While the Internet is available and used 24 hours a day, 365 days a year, buying trends do not encompass this vast time period. Instead, they are specific to particular periods of the week and year. In general, people are far more likely to take action on a site during the work week and during work hours. When they search for something during this period, they are already motivated to purchase. On weekends or holidays, sale conversion rates will drop as people are more likely to be blowing time just browsing around the Internet.
So, how can you use this information to your benefit? Your communications with clients should be oriented to occur during the week, preferably on a Monday or Tuesday. Your marketing materials should also be oriented to offer incentives for limited time periods, typically one or two days from Monday through Thursday. Finally, you should be sending out email newsletters on Monday evenings, so your prospects can read it when they come to work Tuesday morning. The hassles of Monday should be over, which will make them more receptive. These guidelines apply throughout the year with one exception.
The holiday season on the Internet runs from early November through the end of the third week of December. If you sell products or services that can be tied into the holiday season, you can’t help but make a bundle during this period. Prospects are highly motivated to buy and you need to get in front of them. Email communication should be sent every three days beginning in early November. The first Monday after the Thanksgiving weekend is a huge online sales day. From that point forward, you should be sending different email communications to prospects and former clients on a daily basis. This is your golden time, so get in front of your clients.
There are billions of different aspects of Internet marketing discussed and debated on a daily basis. Take into account timing issues and you can will see an upward trend in your revenues.
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In the beginning of the Internet, not many people created their own website for the simple fact that the Internet wasn’t that popular back in the days. As time passed by, the Internet gained more and more popularity and in the present the number of Internet users is simply incredible not to mention that the numbers are still climbing.
This is why having a website can help you and your business; having a website is the best marketing tool available in the present at a reasonable price. Why is it the best? The answer is quite simple, due to the fact that on a recent study, 1,244,449,601 Internet users were registered. If this doesn’t convince you, here are some reasons why you/your business should own a website:
1. Don’t let competition eliminate you – other companies already own a website so it is advisable to have your own website otherwise your competitors will “steal” your customers although maybe your products are better;
2. Customers/potential customers are on the look – as I have mentioned in the second paragraph, more than 1 billion people are using the Internet, many of them are searching for some products that you have to offer;
3. Business promotion – having a website will offer you 24 hour / 7 days a week world-wide business promotion;
4. Easy accessible online products – customers prefer purchasing products online for the fact that it will take less time, the prices are lower in comparison to the prices regular shops impose ( as a matter of fact, it is estimated that it costs 8 times more to sell a product from a regular shop in comparison to the Internet ) and we all want to purchase products at the lowest price possible;
5. Advertising – Owing a website has many benefits in the advertising area: you can have many pages of detailed information regarding your company and the products your company has to offer not to mention that changes can be made very easily ( price changes, products availability changes and similar things );
6. Money – having a website will save you a great deal of money for the following reasons: lower printing costs – less printed brochures & letters; lower postage costs – the e-mail service is a cheaper distribution method; lower advertising costs – your website will be online every single day at an affordable price.
These are only a few of the reasons why you should own a website for your business, I have stated only the most important ones, the ones that are critical for a growing business and let’s face it, all business owners want their business to keep growing so why not do it fast and easy using online promotion.
The morale of the story is : whether you are a small business owner, entrepreneur, inventor, author, artist, musician/band, you need a website. Nowadays more and more people are searching the Internet to find products, information about products and other similar issues. If you aren’t active online your competitors will surely have more success due to the fact that you will remain anonymous although you might have a better offer than your competitors but they make a statement on-line which is determinant; in fewer words, Internet = promotion & advertising = success.
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Do you have a product so good you want everybody to know about it? How about generating more profits from it? If you want the answer, affiliates are the key. Nevertheless, how do you actually get swarms of affiliates to promote your product? Look below:
1. Create An Affiliate Program
The first step of course, is to create your affiliate program. Make sure you have a good affiliate program that works perfectly well. Nobody will want to know that they have lost their commissions due to the malfunction of an affiliate program.
If you don’t have an affiliate program, you can use the service from ClickBank. They provide an easy, one step affiliate program that will send you checks every 2 weeks for your earnings.
2. Prepare The Tools
This is one of the largest mistakes an affiliate program owner ever has. Preparing the right tools for your affiliates is crucial as it can boost the response from your affiliates. When you do, you give your affiliates a big reason why they should promote your products.
They don’t need to start everything over from zero, they can improve, or upgrade your tools and sell more effectively, or they can save their precious time preparing and instead, start selling your products right away.
3. Urge Your Visitors
On your sales page, try and urge your visitors in affiliating your product. Many people just need a push on the back before they will do something. By urging them to do so, you not only get more affiliates, you can generate more profits as well.
4. Request Subscribers
If you have a list of subscribers, send out an email asking them to become an affiliate for your product. Your subscribers know you better than just normal visitors, they’ll be more responsive to your request.
5. Create Viral Reports
This is a very effective way of getting more affiliates to promote your products. A viral report consists of great contents to educate your readers and you’ll be able to request these readers in promoting your products as well.
Viral reports get passed around a lot, they are one of the greatest ways of spreading the word on the Internet. If you haven’t created your own viral report, create one today!
6. Have A High Ticket Product
Many affiliates are searching for products that have very high price tag so that they can earn more commissions upon a sale. Of course, make sure the price is reasonable so people will actually dig their wallets out for it.
7. Offer High Commissions
A high commission is a great motivation for affiliates. If they can earn a big portion of commissions from a product or service upon their sales, it gives them a reason to continue promoting your product or service to people. Be generous on this, because affiliates can earn you twice as much alone, maybe even more! As the saying goes “give and you shall receive.”
8. Embed the Tell-A-Friend Function
Did you place the tell-a-friend function on your sales page? Did you place any of it on your order page either? How about the thank you page? And the page after people subscribed to your newsletter? If you haven’t, you’re a sales killer, you’re an affiliate killer.
Humans are lazy, they need a nudge before doing anything. Many people think that the tell-a-friend functions are not effective but the fact is, they rock hard. Have you been on a page where you feel like telling a friend but it takes so many things to do that so you simply leave the page and forget it?
What if there’s a tell-a-friend function right in front of your eyes? You’d just fill in the form in 5 seconds and send it all to your friends. That’s how Tickle, MySpace, Friendster and all the other high traffic website works – the word of mouth!
Therefore, if you haven’t applied any of the steps above, take action now and do it today. To your success.
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For many years, we depend on our TV sets, radios, newspapers. But when the internet was born, everything has changed, almost overnight.
Since then, the internet has become a major part of our lives. It has become indispensable because we consider it as the biggest source of communication and information for us. More than 800 million people all over the world are using the internet to listen to music, to shop for clothes, get directions, and much more.
But the internet is being used for more than just personal reasons.
It has also become an important work tool. Often, people go online to seek for information because the internet holds unlimited information on virtually every possible thing you can think of. But the most popular is to conduct a business and make business decisions.
Because people go online to do their shopping, many are into internet marketing. Whether you provide a service or sell a product, you reach millions and millions of potential customers.
Any one who owns or who has a computer and internet connection could be your customer.
Internet marketing has become popular because it does not require much effort and money. But it’s not for everybody. It has challenges and pitfalls so it may not be the marketing strategy for you.
The secret of being the best of internet marketing is to learn the basics. It requires at least a basic understanding of computers and the online world — your prospects.
Once you discover how to market online, together with the right strategies(which are the basics), a marketable plan, and just a few secrets, you could reach the success you ever dreamed of.
And if you wonder what secrets would it be that you want to have, it’s a system. A system you can follow again and again to generate cash continuously. For example, using Google Adwords — it’s no doubt the easiest and fastest way.
Unlike any other ordinary business where you have to hire some people to help you run your business, internet marketing only requires you and your dedication and for sure, your business will boom.
With a bit of patience also, you can achieve the success you have always envisioned. In fact, a majority number of home businesses on the internet are run by a single individual and quite a number of them do this in their extra time, after office for instance.
Internet marketing provides immeasurable advantages, but on the other hand, internet marketing has also its disadvantages. It is very important to consider these advantages and disadvantages when creating your internet marketing strategy. Each of the disadvantages could be conquer, but only if you view the customer experience from the eyes of your consumer, not as an internet marketer.
What are those advantages and disadvantages? Internet marketing is not for free. This is the number one disadvantage of internet marketing. The cost of software, hardware, web site design, maintenance of your site, online distribution costs and time, all must be factored into the outlay of providing your service or product.
Another disadvantage of internet marketing is that there is a lot competition for your product, by the time your potential customers finds you; they have already been clicking many links.
But competition may not be always a downside, do it well, and you can turn them into super-allies boosting your business better than ever.
The good side of internet marketing is that it allows you to broadcast your message to thousands of people at once without paying for expensive ads — at least much better than the offline expense.
You can provide extra information like pictures, sounds, and even videos plus you can change your site whenever you want. Internet marketing is not limited to having a web page. Email lists, newsletters, and catalogs offer other means of reaching customers. And the most important is, your website id available 24 hours a day, 7 days a week, so your customers can reach you anytime they want.
If you have a website up and running, it’s time for you to know how to successfully market your product or service on the internet. Search engine registries and reciprocal links are very important to promoting your website, but if you think it’s enough, well, it isn’t.
Internet marketing doesn’t stop there. Auto responders, affiliate networks, and discussion forums are also effective in internet marketing. But the very key to internet marketing is creativity — being different.
Always remember that marketing isn’t only things like running an advertisement, or sending out a direct mail piece. It is the thing you do that puts your product or service in front of the potential customers. As mentioned in the name itself — Marketing.
To your success,
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Today, it is every organization’s need to enhance its visibility online and to get the real taste of successful Internet marketing business. Search Engine Optimization is one of the famous forms of Internet marketing. A search engine optimized website ensures better visibility, which makes your brand a prime focus of million of users, thereby generating revenue for your business.
One of the important techniques of search engine optimization services is link building. The most flourishing way of making use of link building services is to submit your site to the top article directories. Making best use of link building services can bring you into the line of vision of million of users searching the Internet everyday.
Submission of articles or blogs to article directories is also counted among the most excellent ways to make your website search engine optimized. An article directory, as the name suggests, is the online information bank of articles covering almost all categories ranging from health to technology to sports and entertainment- in short, everything that at an individual would be searching for.
Submission with article directories can give you a direct entry to the higher rankings of the top search engines. This is because article directories are updated regularly and are considered to be the most important target points for web spiders. Most article directories do not charge anything for submission, but there are a few that charge a nominal fee for the same.
Article directories can be a direct ticket to top search engine rankings, provided you choose the best search engine optimized directories. Submission with these directories ensures a huge traffic and great exposure. They further repost these articles to many other sites, which increases the visibility of your website. It is advisable to go for article directories that allow the display of the resource box, along with the article, since this is where the link for the writer or the company is mentioned. It is actually this link, using which the users are directed to your site from the article directory. Counting upon these factors, three article directories that are listed in the top categories include:
1. Ezinearticles.com – Ezine Articles is the prodigy of article directories. It has a unique program, according to which, writers whose writings have been approved more than ten times are rated better and promoted to the Platinum status. This status, once granted, helps the writers get their articles approved even prior to 24 hours.
2. Goarticles.com – This article directory is known to have a great syndication program. It enables the articles to be submitted to innumerable other sites and also sends it to individuals who have extended a request for this program to stay updated on some particular areas of interest such as self-development, electronics, health and many others. So, a steady traffic and potential visitors are ensured to your site.
3. Articledashboard.com – This article directory makes available original articles catering to wider business sectors. The directory promotes your website by rapidly generating backlinks for your website, which is considered to be a key element in search engine optimization.
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If you own and operate an online business, then you realize that without giving your customers the ability to pay for your merchandise with their credit cards you are not likely to make much money. Online shopping practically depends on credit card transactions. Online shopping has never been more prevalent than it is right now, and the vast majority of online customers prefer to pay for their goods with their credit cards. That is why you need to consider opening an Internet merchant account. By doing so, you will be able to provide a quick and convenient payment method for your customers, as well as provide your business the opportunity to expand tremendously.
An Internet merchant account is set up an online merchant account provider for an online business in order to accept credit cards as payment from customers. The account provider works to authorize credit card purchases and makes sure that the funds are deposited into your business bank account. Traditionally, merchant accounts were not offered by banks to online business owners. But, with the increase in online shopping in recent years, there are a number of Internet merchant account providers turning up that offer services specifically to those business owners that market their products online. Banks still typically do not offer online merchant accounts, out of fear of credit card fraud. When you decide to search for an Internet merchant account, since there are so many providers out there, it is important that you research all of the factors involved with Internet merchant accounts, particularly the fees and services, so that your profits stay with you and your business continues to grow.
There are many potential costs associated with opening and keeping a merchant account. Not all Internet merchant account providers will charge these fees. These fees include the application fee, which is incurred by the provider to cover application processing costs, no matter if you open a merchant account or not. Some Internet merchant account providers will waive the fee if you do open an account with them. And some merchant account providers don’t even charge this fee. Often, an annual fee is charged on an Internet merchant account as well. Providers charge this fee for no other reason than for having an open account with them. There is the statement fee, a monthly charge that can be as much as $25 per month, which is imposed to cover the account provider’s own costs. Another type of fee, the discount rate, is deducted from each and every one of your sales, usually between 2 and 4 percent. The fixed transaction fee, like the discount fee, is based on each sale, but is a static amount regardless of the cost of the merchandise bought, usually .20-.30. There are also various miscellaneous fees that are levied on your account, including a termination fee, which is charged if you cancel your account before the contract is up. Further, there are even charges that are withdrawn if a customer requests a refund, with the purchase amount credited back to their credit card.
Obviously, there are many potential hefty costs associated with an Internet merchant account, and it can take your profits away from you. It is important that you assess different the Internet merchant account providers and the fees that they will charge so that you don’t lose money unnecessarily. One way to do this is by using your current sales data to estimate the costs of your Internet merchant account.
With an Internet merchant account, payment processing usually comes in the form of real-time processing. Real-time processing is ideal for online merchants because the credit card is directly processed at the time an order is placed. The customer quickly receives an email notification that the order is accepted and the fund transfer is approved, once verification and approval of the credit card is received. There is usually a slight delay of a few days before the funds will be deposited into your bank account.
Ideally, you will want to have a sustaining business relationship with your Internet merchant account provider. There should be no doubt in the trust or confidence you have in your provider. In addition to speedy processing of your credit card sales, your Internet merchant account provider should offer other services that will allow all of your business transactions to run smoothly. They should accommodate several brands of credit cards (Visa, Mastercard, Discover, American Express, etc.), as well as providing additional payment alternatives, like PayPal. They should have a clean record of good service and consistency. And they should be superlative in providing you customer service. All issues or problems should be handled tactfully and quickly. Because of the apparent necessity of having an Internet merchant account, the provider you choose can make or break your business with fees and service. It is critical to know the facts about Internet merchant accounts and their providers so that your business continues to thrive.
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