When you publish a blog, RSS feeds are great ways to get your message out and connect with readers in your target market. RSS feeds allow you to broadcast out your messages, bring in new readers to your blog with an interest in your chosen topic, and build-up a committed reader-base, all at the same time. In addition, RSS feeds are a great choice of a variety of tools which can help with your SEO linking campaign.
One of the first things you quickly discover as a blogger is that a successful search engine optimization campaign can take up a ton of your time, and raise your frustration level to new heights, all at the same time. Many new bloggers generally start with the blog submit sites and even attempt manual RSS feed submit techniques, but eventually they all end up deciding that it is just all too much work to do with any real regularity. However, if they give up completely it really hurts their SEO efforts and their ability to grow and monetize their blog successfully. And, if they choose to do it half-heartedly or only occasionally, then it really isn’t a very successful to help improve their search engine rankings.
The problem with using a manual feed submitter, or using an individual RSS submitter even, is that it is very time consuming to deal with on a consistent basis. Most bloggers simply want to blog and get their words out to the world; they do not want to spend hours upon hours on their SEO and marketing efforts. By submitting your RSS feed to each site at a time, you can easily spend hours upon hours of time and never really get too much return for all of your work.
Software programmers, many of them bloggers themselves, have developed some great semi-automatic RSS feed submit tools which you can now choose from to help submit your RSS feed without it being such a time consuming proposition. These software programs allow you to simultaneously submit your blog and RSS feeds to literally thousands of directories, and to do it all with only a couple quick mouse-clicks.
Setting up the RSS feed submission software is a breeze and the submission process takes less than ten or fifteen minutes each day, from start to finish, making it much faster and easier than manual RSS submit attempts.
If you are a blogger interested in publishing RSS and getting your feed out into the RSS databases of the world, I would highly suggest that you check out some of the amazing new RSS software tools available to you today on the market. Choose a tool that is easy to use and one which will allow you to reach the maximum amount of directories possible for the least amount of hands-on work. Additionally, if you are taking the time to use more robust XML feed technologies, you want to use a semi-automatic feed submitter for those as well.
By remembering that your ultimate goal as a blogger or webmaster is always the most exposure and back links possible, for the least amount of your time, you simply cannot go wrong using a semi-automatic feed submitter. And, your search engine rankings will soar through the roof as a nice by-product of all of that exposure and linking.
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If you have a website and you are currently selling a product on the Internet, you need to know that rss can increase traffic to your website dramatically.
Since there are million of websites on the Internet today, and you have a lot of competitors, you need to use every technology available to get higher search engine rankings.
Surfers behavior has evolved other the years, and today, email marketing is not the sole holy gray of your Internet business.
He has no fear of being subject to spam, and therefore, the visitor is happy to add your site to his reader. He thinks that he is in control and he can choose to click and visit your website when he wants.
People are usually in hurry and don’t want to waste their time, and prefer scanning instead of reading.
Furthermore, surfers want up to date information, and with the thousands of websites in any given subject, it is really hard for a busy man (or women) to find what he is searching for.
RSS stands for Really Simple Syndication (or Rich Site Summary). RSS will help you to increase traffic to your website because…
You will get better search engine position.
I use an blog with RSS feed enabled to get my sites in the top ten rankings in Google, MSN and Yahoo.
Tip: use wordpress for even better rankings (specially in Google). I don’t really know why, but Google love wordpress more than other blogging platforms like type pad and bloggers itself!
You need to use a blog for this technique to be even more effective. It is common to get first position in the search engines for low competition keywords just because you switched to a blog, or you added RSS to your website.
Another reason to use RSS to increase website traffic is that surfers are fed up with “useless” e-zines.
Today, every person who spend more than one year surfing the Internet knows that most of the email newsletters are in fact… a big sales pitch.
For this reason, they don’t give you their email easily.
Seth Godin said it best: now it’s the area of “permission marketing”, you need to gain the respect and admiration of your visitor.
When he appreciate your work, and see that you are a real expert on the subject, he will be the first in line to buy your products or affiliate product recommendation.
When you are involved in any online business, your content becomes really important. I’m sure you already heard the famous “content is king”.
Without good content (and good products), you readers will only be one time readers, and it is the exact opposite as what you want for the success of your online business.
Now, it’s up to you to add wonderful content, and choose great headlines that will appeal to your niche market.
RSS is a technology that you need to add to your arsenal. Whether you add RSS to your site, or you decide to blog, you will increase your traffic almost overnight.
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Really Simple Syndication (RSS) is an XML-based format for content distribution. News, information, enterprise applications and weblogs (blogs) can all be published in RSS. When a new article is posted or a change is made to an application, RSS feeds can automatically notify the user. Text, images, audio (including podcasts) and video can be incorporated into RSS feeds.
RSS feeds can help keep you up-to-date on news, information and blog posts, making you more knowledgeable and productive, both at work and at home. According to Technorati as of March 2006, there are more than 30 million RSS feeds available. Most mainstream news and information sites publish RSS feeds.
There are a number of different use cases for RSS since both internal (enterprise applications, blogs, reports) and external (industry news, competitive information, blogs) content can be delivered as feeds. In particular, many businesses see benefits by not having to periodically check Web sites for key updates or wade through traffic on e-mail distribution lists. In addition to increasing knowledge and productivity, RSS feeds can also be used for brand monitoring, crisis communications, internal/executive communications and competitive intelligence.
Media Companies and Other Content/Information Providers, RSS feeds offer readers, visitors and customers a convenient way to read and access their information. RSS feeds can also be incorporated into Web sites to offer a more personalized and rich user experience, strengthen the brand and maximize revenue opportunities.
To view RSS feeds, you will need an RSS reader or aggregator. There are a number of free or low-cost online, desktop, mobile and Outlook–based readers available. To leverage RSS for a large number of users inside of a company, you will likely need an RSS server to handle security and scalability issues, centrally manage users and groups and present a common interface. To aggregate RSS into an external Web site, you will also need a server-based solution, either hosted or customer-premise based.
RSS and ECOMMERCE
Many online retailers like NewEgg.com are utilizing R.S.S. feeds to keep there customers coming back. If you visit NewEgg.com you will see R.S.S. icons near the sites’ products, with messages offering users regular updates on those products. Once a user has indicated a preference for, say, LCD monitors or daily specials, he clicks on the icon telling the company to send the alerts to his personalized page.
If the user directs NewEgg.com to deliver alerts to a My Yahoo page, NewEgg.com will send the alert, typically an item description with a photo, only when it has a new product or a promotion relevant to the specified items.
Customers might not expend the energy to surf through all the merchandise to find items of interest each time they visit. But R.S.S. is a way to basically position highly relevant interest in front of consumers.
Retailers who are employing R.S.S. feeds are ahead of the curve, but not unreasonably so. It’s still a little too early for this to catch on widely, but as something for the future, it can be incredibly rewarding and potentially very lucrative for retailers.
If you are interested in more information about RSS for your company, Bizatomic boosts your site optimization by creating RSS feeds containing top search engine keywords and adding them to your website. Placing “keyword-targeted” feeds on your webpages will greatly enhance your ability to achieve optimum keyword density. A news feed is preferable to a search engine feed for SEO because news feeds are updated more frequently.
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When you factor in all the costs related to promoting via an Opt-In Email or Ezine campaign you are still getting the best return on your advertising dollar investment than using RSS, Blogs or PPC. The measurable results are significantly faster than RSS and Blogs and less expensive than using Pay Per Click marketing. Without a doubt, Email and Newsletter advertising campaigns are still two of the best tools available to promote your product or service.
Email Marketing Campaigns
There are a great many people that are still reluctant to use what is one of the best marketing tools available today. Many marketers associate email marketing with spam and have concerns about being shut down by their ISP or hosting company. The fact is, done right and by following specific guidelines you have little to fear. Follow the guidelines outlined below and you will probably kick yourself for not using this tool a lot sooner.
1) CAN-SPAM COMPLIANT: Just about everyone receives hundreds of spam-related emails per week and that is the main reason a lot of legitimate businesses balk at using email marketing. But if you are a legitimate business you only need to do a few things to make your email marketing efforts legal.
(a) Subject Line: It should not be misleading in any way. It should relate to the body of the message and it is a very good practice that the first paragraph relate to the subject line.
(b) Specific Opt-Out Instructions: You must include a way for the reader to opt-out by supplying a link that works.
(c) Physical Address: If you work out of an office this is the address that should appear after your signature. If you work out of the home your home address should appear after the signature.
(d) From Address: Messages should be from the same “from address”
2) USE OPT-IN EMAIL ADDRESSES ONLY: This is very important. Use only Opt-In email addresses for your marketing efforts. There are many legitimate email suppliers so you have a lot of options. And even using 100% Opt-In Email Addresses does not guarantee that you won’t have a few people complaining. But if you purchase addresses that include the full name, IP and date stamp you have proof of the opt-in just in case it is needed.
Additional Tips For a Successful Email Marketing Campaign
1) USE EMAIL MARKETING SOFTWARE: We like Broadc@st HTML Bulk Email Software (http://www.myaffiliateprogram.com/u/mailwork/b.asp?id=1979) and GroupMail 5 (http://www.infacta.com/asp/common/groupmail.asp). Some of the suppliers listed below provide free email marketing software.
2) USE SPAM FILTER SOFTWARE: Don’t let this software intimidate you. The software is easy to setup and use. It is a good idea to use spam filter software to filter out words or phrases that tend to get flagged by ISP spam filters. Some of the suppliers listed below provide free spam filtering software.
3) USE AUTORESPONDERS: Using an autoresponder will save you a lot of time and work. You can preload messages and assign specific criteria to when they should be sent. Some of the suppliers listed below provide free autoresponder software.
4) TUESDAY, WEDNESDAY & THURSDAY ONLY: For best results send your email campaign from Tuesday to Thursday. These are the days that will obtain the most attention to your message. Monday is usually bad because people are planning their work-week and getting tasks out of the way quickly. Fridays are bad because most people are already planning their weekends.
5) COME TO THE POINT IMMEDIATELY: Don’t write a book. Try to be as brief as possible and outline your key points in the first paragraph. If you word it right the reader will read on.
Here is a short list of companies that supply 100% Opt-In Email Addresses.
Email Leads For Less
http://www.email-leads-for-less.com/Hot_100_Opt-In_Email_Leads.htm
EmailResults.com
http://www.emailresults.com/default.asp
Exact Sales Leads
http://www.exactsalesleads.com/
Expedite Media Group’s Email Marketing Services
http://www.expedite-email-marketing.com/index.htm
GetResponse Power Leads
http://www.getresponse.com/leads_offer.html
Lifeline Leads
http://www.lifelineleads.com/default.php
OptInDataSite.Com
http://www.optindatasite.com/
PermissionDIRECT
http://www.permissiondirect.com/index.asp
Prospects Influential
http://www.prospectsinfluential.com/
Red Clay Media
http://www.redclaymedia.com/
Salesleads.tv
http://www.salesleads.tv/index.html
SimplerLeads.com
http://www.simplerleads.com/
TheListGuy.com
http://www.thelistguy.com/index.html
Tip Top Leads
http://www.tiptopleads.com
VentureDirect List Services Group
http://www.venturedirect.com/html/lsg-about.htm
Please take note that the information contained in this article was up to date at the time of writing and is subject to change at any time. Additionally, it is not the authors intent to recommend or guarantee products or services of the companies listed. We believe that they are all legitimate and provide good products and services but readers are always encouraged to do ‘due diligence’ prior to making a purchase.
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“Permission Email Marketing”, the only way to market your business via Email without getting yourself into trouble and giving you the ability to stay in touch and build a ongoing relationship with your customers and/or subscribers.
The only question is… is email still a reliable vehicle to deliver your marketing messages to your potential customers and/or subscribers?
With the rising concerns of SPAM, Blacklisting, Email Filters, and CAN-SPAM laws, it’s getting Harder and Harder for legitimate “Permission Email Marketers” to reach there Target audiences with there Product or Service offers.
The end result is… “Time Wasted” and “Loss of Profits”.
Is your online business suffering from this?
Only you can answer that.
Email used to be the MOST effective form of direct marketing online at one time before everybody started abusing it and there guidelines.
Don’t get me wrong, email still is effective, the question is… how effective?
The benefit to marketing with email was that you were able to get your marketing message infront of your Target audiences within a matter of minutes with a single click of your mouse, which at one time made MANY marketers “Buckets-Of-Money” literally over night.
Email WAS the answer at that time, but, what’s the solution for the future of “Permission Email Marketing”?
Is there an answer to this rising problem with Email?
I’ll give you three letters… RSS!
Yes, there is a solution for “Permission Email Marketers” and/or for any online business owner who uses email to stay in touch with there customers and/or subscribers and that is RSS(Rich Site Summary or Real Simple Syndication).
RSS is the NEW technology on the block(though its been around for quite some time) and is transforming the Internet and how businesses communicate with there customers and/or subscribers as we speak.
The BIGGEST benefit you’ll receive by incorporating RSS into your online business is… your customers and/or subscribers will receive 100% of your Product and/or Service offers.
I’m going to say that again, “your customers and/or subscribers will receive 100% of your Product and/or Service offers”.
No other online technology offers this benefit.
Just imagine the increased response to your offers, which in turn will convert into more Sales and Profits for you and your online business.
Rest assured, you could sleep at night knowing that your messages are reaching 100% of your Target audience without the worry of SPAM filters mistakenly marking your email as “SPAM” and that all that time you spent putting your offer together didn’t go to waste.
Would you then consider RSS?
I think you would. But, that is just my opinion.
There are many others benefits to using RSS which you can read about in a earlier article I wrote by clicking on this link — http://www.internetwondersezine.com/article_15.html — since there are to many to list within this article.
Things are changing online, so we must change with it and adapt any new technologies we can in order to get the most out of our time and online businesses.
So, with that said, if your a “Permission Email Marketer” and your not happy with the results your currently getting from using “Email”, then you might want to consider switching to “RSS”.
100% delivery rate is unheard of with Email, but, is GUARANTEED with RSS(Rich Site Summary or Real Simple Syndication).
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You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren’t up to speed on these new applications and how they are impacting retail online interaction then read this brief further.
Will these technologies impact you? To be honest, it’s too early to tell – but awareness drives innovation and maybe your team will develop an idea/application that truly changes a portion of your eCommerce business.
Here’s the rundown:
Blogs
What it is:
Probably the most well known of the three, blogs allow everyday people to quickly develop a website and distribute any type of content that they desire. Many web entrepreneurs use this functionality to develop online stores within niche markets, while using search popularity to beat out larger retailers on the specific terms within the market.
Where Blogs make make sense is within targeted online communities. Certain blog authors develop a large base of specific visitors, hence the site becomes a target market for viral marketing. By integrating your brand image within the site experience at that SPECIFIC blog, you as an online marketer are able to truly segment your marketing PRIOR to converting someone as a customer.
Should you care:
If you have a very unique value proposition, or sell to a very specific or high-value customer segment, blogs can be a great way to increase overall brand awareness. You can better connect with your customers and provide detail into the current sales/promotions that you are providing.
Podcasting
What it is:
Pocasting should be just called mobile video broadcasting – Apple’s marketing/development team did a great job with branding their device to a type of emerging media! Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone’s mobile MP3 player (Apple only does video currently, but that will change shortly). Retailers can use this communication channel to further connect to their customers with promotional events, while transmitting specialty programming to meet an interest need.
Should you care:
Not really. Until video podcasting penetration increases, it’s still a limited channel for advertising. The best application available right now would be an online content segment that is digitally delivered to an opt-in list. As technology advances, you can potentially do this from your current opt-in page from your website and not from Apple’s iTunes platform.
RSS
RSS stands for Real Simple Syndication and is a method for electronic content distribution. RSS is transmitted via the internet, but what makes it unique is that no downloading efforts are needed by the end receiver of the content. It streams instateneously. Consumers can have news readers on their computers, either integrated into an emal client, or an aggregated web application such as News Gator, and are able to get information relating to their interests.
Already gaining steam in the travel industry and within comparison shopping engines, RSS seems to be a valuable way to push news, offers, and infomrmation to customers. Travel companies are able to provide a streaming supply of last minute airfare offers to their customer segments, without that customer having to open an email or visit a webpage.
Already gaining steam in the travel industry and within comparison shopping engines, RSS seems to be a valuable way to push news, offers, and infomrmation to customers. Travel companies are able to provide a streaming supply of last minute airfare offers to their customer segments, without that customer having to open an email or visit a webpage.
Should you care:
Depends on the nature of your business. Do you consistently offer new prices? Do you get new pieces to your assortment consistently? Do you have a customer base that is extremely loyal that you want to reach out to with messaging? If so, RSS may another channel to help build your brand.
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RSS FEED
