“The secret of success is consistency of purpose.” –Benjamin Disraeli.”
Once I started my own business, my friends and former co-workers always asked me, “So what is it that you do now?” At first I was stumped. So I decided what I needed was a “mission statement”.
According to Wikipedia “A mission statement is a formal short written statement of the purpose of a company or organization.”
Defining Your Overall Purpose -
I discovered that a mission statement helps tell the world why you exist as business. And this helps to balance your own professional goals in relation to your blog or small business website.
To discover my mission statement, I started off with this formula, “I do specific things for specific people that helps them obtain specific benefits or results.” If my formula doesn’t work for you can try out several “Mission Statement” tools online. Just Google “build a mission statement” for more help.
Once you have defined your mission statement, you can use it to narrow down and work on developing your goals.
Setting Your Goals -
Goal setting is next on the list of things to do. Think of your ultimate purpose or mission statement as a road map. It should guide your business or organization’s overall actions and decisions plus give you and your team a sense of direction. Your goals are the things you must undertake in order to have a successful trip.
Here is list of 7 Very Good Goals for Any Small Website or Blog
Blogging Goal 1 – Creating an Online Presence
In 2005 Google announced that it had some 8,100,000,000 web pages in their databases and indexes. In 2009, the UN announced that it reckoned there are just 6,800,000,000 in the world. This means that the Internet has over a page of stored data for every man or woman or child in the world.
As you can see the Internet is huge. It has become the largest archive and potential repository of human knowledge in all of recorded history. And when counting eCommerce, it is also the largest marketplace ever invented.
This trend to move more and more commercial sales and human knowledge online will increase. The wave is coming.
Blogging Goal 2 – Connect with Your Clients, Customers and Prospects
It’s a matter of high tech vs. high touch. Internet technology allows you to connect with people faster, and easier than ever before. People want to know more about you and your business.
It is natural for folks to want to bond with and stay in contact with other people who they feel they know, like and trust. You can learn to use the Internet to create viable communities around your products and services.
Blogging Goal 3 – Share Your Organizational News and Information with the Public and the Media
Ask Tiger Woods…right or wrong, this works. We all know Tiger has “hidden” behind his personal blog statements since his scandal has broken out. Making contact with the media via an online presence is a lot less nerve racking than a personal interview or live press conference, especially if the news is negative.
Blogging Goal 4 – Sell Company Products or Services, Locally or Internationally
eBay paved the way and now people from around the world routinely buy and sell products and services from each other. While international import/export laws still must be enforced, small items from small seller to individual buyer pass through customs quickly and easily.
And digital products can pass even the most hostile of borders with the click of mouse. And with Paypal and other online based payment processors, money from all nations can be turned into little digital bits for easy payment.
Blogging Goal 5 – Provide Customer Service & Support 24/7
No more costly call center or technical support processes. By archiving information in FAQs (Frequently Asked Questions) or knowledge bases and by using simple web forms, you can now handle a majority of your customer support issues cheaply and quickly.
Blogging Goal 6 – Service a Local or Global Niche Marketplace
While many licensed professional services are bound by laws of geography and a specific governing body, many other services can work with a much wider market than ever before.
Small service professional can either work with a specific niche market (like web design just for dental practices in the US, Canada) or web design for non-profits in a specific state or region say North Carolina or South Carolina.
Blogging Goal 7 – Educate the Public about Your Products or Services
As I mentioned before, one the reasons people surf the web is to obtain information. And over and over again, people have discovered that online “teaching sells”.
By taking the time to create educational materials and content, you can attract attention to your business, organization or cause. A saying from Japan goes like this, “When you light the path for another, you also light the path for yourself.”
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At times new comers to the internet marketing business struggle to make a living online, it becomes a thing that most becomes desperate and others frustrated. Especially if using the content marketing avenue. Many ask how do I convert my content to cash. Well the answer lies within the writer.
You need to find a way to get to the heart of your readers and let them like you and trust you. Show them that you are after their interest; if that is settled you easily make sales from them. Remember if they are not buying from you they are buying from someone else.
I will try to give some suggestions on how to convert your content to cash.
1. Reward your Readers Always
This seems obvious but not practised. Each time they receive an email from you let them be glad they did. Let they rush to open your mails or click to the sites you are referring them to. Why will they do this?
You reward them always. You surprise them.
You can do this by:
a. By solving a need that they might have presently
b. By entertaining them
c. By giving them suggestions to carry out that will increase their confidence
d. By granting them access to you
e. By making cookies for them- giving them what they really need and want
If this is done consistently it will create a bond between you and your readers and many will like to subscribe to you. And follow your tweets and leads.
2. Show your self as a friend and an expert
People do not love experts who are not friendly. They believe they are pompous and they hardly learn from them. That is why you probably did not like your Math teacher, he knew the subject quite alright but he was not friendly. He was imposing; he did not let you learn at your pace he was following the school calendar. Well he may be right because he has a lot of ground to cover.
But in real life if you need to make impact you need to first be a friend. Show some understanding to your readers. Empathise with them and admit weakness if there is a place for one that will encourage them to aspire to continue. Do not give them you are too dumb attitude.
Never claim to be a guru let them call you by that. Let them know where your loyalty lies- the money or their progress. When people see they are making progress from your advice they will stand to be counted when you suggest an e-book or software that will help them the more. We buy things from those we know and trust.
3. Tell first and Sell later
This principle is the secret of great marketers. They tell you a lovely story first and when they see you are hooked they smartly introduced their product to you and before long you have purchased from them and keep ordering for more. Do not try to sell in your first mails, keep your sales skills at bay!
First create a relationship. Tell stories that will lead to your final product introduction. Do a romance with your readers; court them with words of confidence and interest. Point them to great materials and sites. Easily tell them to ask you questions and do try to answers promptly.
Then as you introduce your product tell them the benefits they stand to gain. Tell them how the product has helped you and others you know. Be truthful. Never, ever promote what you do not trust! Give a clear call to action. Tell them what to do. Here is where I see many lose it. They never tell their client what to do next. I noticed people love to follow. They love to be told what to do. So tell them where to click. Tell them what to buy, tell them the guarantees involved in buying that product, and assure them that you will personally give them the money back if the product does not do what it claims to do. You need to be savvy but do not over sell. Readers hate it when all you do is to sell.
Use your content to build this kind of relationship, and then you can confidently ask for the sale. Never be afraid to ask when you have the relationship. As someone wisely said you cannot make a withdrawal where you have not made a deposit!
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The exact term of a blog is web log. In simple terms, it is like a journal that you operate completely online. Blogging is kind of like combining a basic website with this journal idea. It allows you to write your thoughts, opinions about certain subjects, or anything else that you can possibly imagine. People use blogging to help other people in the world stay connected with each other based on their similar ideas and beliefs. In general, there are not really any specific rules that govern blogging, other than adhering to the terms and conditions that a specific blog site owner has, like no adult content or foul language. There are some sites that are designed for this particular purpose, but the ones that are accessible to anyone must follow these guidelines.
One of the most important things that you can learn about blogging is that most of the time, there are no or very minimal costs associated with starting a blog or continuing your blogging posts. There are tons of sites that will allow you to maintain a blog completely free from any charges. This is an ideal way to get started and make your presence known throughout the Internet, not just the blogging community.
Once you have decided that you want to get involved in blogging, it is a good idea to check some of the popular host sites before you make a choice. There are different options with each host site. Some sites will allow you to have more detailed blogging and editing abilities, while others can actually impose a limitation on how frequently that you can add a post. There are also many options for the format, style, graphics and themes that these sites provide for you. In some cases, you can even design your own theme for your blog if you have the ability to do so.
In addition to the options for the overall look and feel of your site, you can choose to have the ability to upload pictures, sound files and even videos. Most blogging sites do not have a restriction on the links that you add to your posts. In fact, it is always encouraged to add links to other sites for information or to have people linked to your site to increase your number of readers.
Blogging can have many purposes. You can choose to have a personal style where you are writing about things in your life that you are going through or that you have experienced, like marriage or raising children. You can also have a business style where you are using your blog to promote certain products that you may be trying to sell, or even services that you may have to offer to other people. Blogging can be used for nearly any purpose.
If you use your site as an information portal about your personal life, you are not going to worry too much about adding advertisements or special referral links. If, on the other hand, you plan on using it for business purposes, you will need to learn about article marketing, affiliate linking and how to promote your blog. The goal for this purpose is to make sure that there are a lot of readers coming to your site, and returning, in order to make sales. There are quite a few things that you can learn about blogging for business.
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If you have not yet started a blog, then do so. Visit a site like Blogger or WordPress, where you can set up a free blog. Even better than starting a free blog is to get your own domain name and some inexpensive hosting and set up your blog there. It takes a little bit more technical knowhow, but even those who do not have a great deal of computer experience can generally figure it out (and there is plenty of online information about how to go about it). Blogs are a great way of making some online impact, as they are very easy to use and update. Unlike traditional websites, where to add new pages you need to create the page in html (using an html editor program such as Dreamweaver), and you then need to upload it to the Internet, and create links to it from other pages on your website. If you have got a blog you just create a new post, click a button, and bingo, it is up there on your site, ready for the world to read.
The trick with blogs is that they need to be updated regularly every day if possible) and promoted when they are updated. Of course, when you do post to your blog, you need to post relevant, useful information about the product you are promoting, or the concept you are selling. The best way of generating leads is not to use your blog as a “sales pitch” so to speak, rather as a forum for teaching people and giving them useful information about a topic which may be of interest to them. If you are trying to generate leads for an MLM business opportunity, naturally you will want to discuss topics that are relevant to your business. You will want to provide people with interesting, factual information about your business, and perhaps a bit about you too!
You are using your blog to find qualified leads, this means you are looking for people who will be interested in the business you are promoting. The more useful, informative, personalized information you include, the more likely you will be to find people who will want to read more and who will want to get more information from you (of course you will provide a link to your sales website or affiliate page for the program you are promoting).
Naturally, to get traffic to your blog, you need to promote your blog (you need to let people and the search engine know your blog exists). A simple way of doing this is visit a pinging service every time you update your blog (for example, pingomatic). Another thing you can do to promote your blog is to create articles which you submit to free article directories which provide readers with real, useful information, and which also contain links to your blog where people can find out more. Creating useful links to your blog will help both real people and the search engines find it.
It may take some time to get traffic to your blog, but once you do, the rewards will be well worth it. However, once you do start getting real traffic, do not sit back and rest on your laurels. You may not have to update your blog quite as often, but in order to keep ranking highly in the search engines, you do need to provide updates every so often.
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You must be known that blogger, webmaster and online businesses is tried so hard to getting traffic to their site. However, they have a solid reason. Traffic means potential income, more traffic mean more money to earn.
Of course you must have unique and valuable content for your visitor, we all know about that. But to getting traffic to your site is thing that sometimes makes people getting frustrated.
I hope you are not going there. Getting traffic is not that hard for you, even if you are just a beginner on online business.
After booming of social media, we have pushed to believe that networking is very beneficial for online business. And many people learn how to make internet network give benefit for them.
One of profitable online network is blogger network. I know you have heard about this before. This is place for blogger to interact, visit each other and get more benefit from the network.
Some of blogger network service is FREE. You can find it on search engine, and you will find there is much blogger network for you to join.
Blogger network will be additional job for you if you don’t know how actually to get the best result from them. The most important reason to join blogger network is traffic. Like I said on the first, many people try the best ways to get traffic.
I want to tell you that you must be feel amazing how blogger network can help you to get FREE traffic for your blog. The answer is blogger network give you ability to earn money by doing everything related to blogging like update your blog post and visit each other blog.
How This Work for You?
Two of biggest blogger network are Adgitize and Entrecard. I just want to show you what Adgitize give for you. Adgitize give you point for every single new post you make. When you visit blog on Adgitize network you also get point.
You can also get money by convert Adgitize points to real money. You see, what can be better than getting money from something that actually you must do to get successful business blog. You update your blog you get point, you visit each other blog you get point, from the posint you earn money. WOW, that’s quite easy right?
Cheap Price to Advertise
The other reason to join Adgitize is you can advertise your blog with very cheap price. You know, when you going into online business with you website or blog you go to challenge BIG old blogger head to head. They have money, they paid writers, they advertise on popular services. So what you have? You have the network.
I don’t know, for many reason, big old blogger don’t use blogger network service. Actually maybe they just don’t want their blog full with many banner advertising. Usually blogger network ask you to put 125px banner on your blog. For beginner webmaster and newbie blogger put that banner on your site is worth enough for change with FREE traffic.
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This will conclude our 3 part series of interactive blogs. In this third part we will look at some internal plugins or widgets that will help the visitor to your site navigate to helpful information with greater ease and as a result should make your site, on a whole, more productive.
RSS Feed
If you don’t have an RSS feed you are missing an extremely valuable tool. The RSS feed is another form of viral marketing as mentioned in part 1 of this series. Visitors to your site can subscribe to this feed and will receive updates as you add content to your blog. I personally use Feedburner provided by Google and there is a WordPress plugin for that. You will have to get an account with Google and then setting up the feed is mostly automatic. You will be able to have Google add AdSense to your feed earning you some extra money. This will provide further interaction.
Newsletter Subscription
A newsletter can be set up to send the subscribers an email each time you add new content to your website. Unlike the RSS Feed you can send your subscribers a newsletter at will. This was you can send them information that is not posted on your website and can post information on your blog that will not be sent to the subscribers. A well ordered newsletter that is enjoyable and informative and not just sales pitches, one after another will build relationships built on trust and respect and will be worth it’s weight in gold for years to come. Therefore, a newsletter is a part of the most interactive blogs.
Recent Posts and Comments
One the WordPress dashboard in the widgets section there are recent comments and recent posts and placing these on your sidebars will create fantastic on page navigation for your visitors. If they come to your site through an article on “Cleaning your dog’s teeth” and they see another recent post on “How to groom your dog and not get bit” they are likely to continue browsing your site. Recent comments can also catch their eye and lead them to read more and meander around your site stumbling over more and yet greater information.
Related Posts
There is a WordPress plugin for this option and it will pull posts that are related by tags into a list like the recent posts. I know that I would like to link to all the other relevant posts from one so that people can keep reading, learning and growing. This plugin takes care of that for you by pulling all related content into a list for the visitor. I just love it when you can automate all these great systems to help your readers.
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You may be thinking, well, yea, that’s just the type of results I’m looking for. Hopefully I can share with you some new strategies, better options, with the plus of convenience and simplicity to boot.
If you’re like me, maybe you’re not, you’d like to find an organized way to track and research content and news that you want to be up to date on. Many times you use social networks, the blogs on them, and the bookmarking sites to keep track of links you regularly use and want to promote. Well, I’ve found a new option that’s as convenient as they happen.
Elert Gadget has all the tools you’ll need to make your blog or information gadget a success. Let me explain.
You start by downloading the Elert Gadget itself. EG is constantly updating and improving their service for your best success so keep an eye out. The desktop gadget includes a feeds tab for you to list your favorite blogs or news feeds to keep up with. This facet makes it very easy to research a particular niche or keywords. You pick your keywords, and search the engines of your choice, or as it happens that you find great choices in networking with prospects, you then just add the feeds with the titles of the feed to your tab on the EG desktop gadget. You can now follow these blogs, network, comment, followup comments and link to them to increase your ranking and traffic.
Once you have thoroughly searched a niche or keyword, simply clear them out, only the ones you’ve no more use for, and use another word or niche of your choice. This method can be as useful for getting backlinks and staying on top of content that is just published as submitting to many directories. You’ll want to remember to link to blogs and pages that have similar content or topics in common with your own. This is a rule of relevant content with Google.
Elert Gadget is a part of the Google search engine and will always be a great place to be ranked and linked with. Each page within the gadgets are searchable and indexable by Google. There’s also the option to submit your whole gadget to Google for approval. The pages are immediately published to the Google search engine when you press the publish button. It takes only a matter of minutes to be found in search.
Another useful function of EG is the bookmarking tab on the desktop gadget right next to the feeds tab. You can easily bookmark your pages and sites to remember and refer back to at a glance. On the other hand, to increase your traffic, you can also bookmark at the Elert Gadget bookmarking section to share your favorites with others. Recently Elert Gadget has been added to the AddThis platform, so it is simple now to bookmark to your EG bookmarking account from anywhere on the net.
Perhaps you’re seeing the virtues of blogging and would like a nicely ranked blog in an atmosphere of professionalism. Well, EG has just released their new free domain for your blog with your elert gadget. It’s simple to post to and keep up with. Manage and post to your favorite social networks right after you publish.
To add to the purposefulness of using Elert Gadget, I’ll discuss their affiliate programs. The tools here are tools that any webmaster can use to profit and succeed. Affiliate marketers, bloggers, niche site experts, or average joes can use, maintain, and prosper using the affiliate tools at EG, and earn extra cash at the same time.
Each of the affiliate programs is listed with Clickbank, including MyTrafficStrategy, Elert Gadget Sales Page, and MyArticleStrategy which is regular niche content delivered daily, with the exception of BZ9 url shortener and redirecting service. This program you need to apply to directly for approval or simply purchase the designer drop-ins with autoresponders attached to become an affiliate.
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Affiliate marketing can be a great source of income for many people as long as you know how to make the whole process work for you. One of the first efforts that you are taught when you begin is that you need to start a blog. Unfortunately, although this is a common aspect of affiliate marketing, there are a lot of people who do not know how to make money blogging through their affiliate products. They assume that a blog is the way that they make their presence known or a way to help other affiliate marketers who are still learning the tricks of the trade. While both things are true, learning how to make money blogging involves so much more than just that.
There is one important thing that you need to know before you start working on following some advice and learning how to make money blogging. When you are using a blog for promoting your affiliate products, you must have a dramatic blog – something that makes it stand out and draws attention, which is your goal. You have to make sure that your blog is getting the most attention, and thereby the most readers. When you boost your traffic, you are also increasing the amount of sales conversions that you have. This is the foundation of how to make money blogging.
1. Recommending and Endorsing Your Products
In figuring out how to make money blogging through affiliate programs, first you need to make sure that you are choosing affiliate products that are beneficial and highly sought after. Products like self-help e-books and computer programs are great ideas. There are so many to choose from that you have near endless possibilities. You should know however, that there are scam products out there that you need to watch out for; you do not want to spend the time marketing a product that turns out to be a huge scam.
That said, the actual effort of how to make money blogging is about recommending and endorsing the affiliate products that you are trying to market. One of the best ways to do this is actually to test the product yourself. Then you can use your personal experiences with the product as part of your effort of using your affiliate product in learning how to make money blogging. The goal is to show your readers that you are trustworthy and honest. When you can convey this to readers as potential customers, they will keep coming back to see what else you are offering, and they will tell other people about their experiences with the product and where they got it from.
2. Using Affiliate Links
In learning how to make money blogging, you have no doubt learned the importance of using your affiliate links. The affiliate links are the ones that are generated specifically for you by the affiliate programs that you have signed up for. They are a means of tracking the products that you are marketing; your unique affiliate link is a tracer that is based on your affiliate identification. The placement of these links is important. In many e-books available about monetizing your blog, you will find information about using affiliate links, but not about proper placement. Your affiliate links need to be positioned in the hot spots of your blog, such as places where they can easily be seen by people who visit. The most visible locations include the top left side of your blog’s home page, as well as the introduction and middle of each posting. Learning how to make money blogging successfully will be largely dependent on this placement.
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In this era, there are a lot of innovative technologies generated for each and every one of us. More often than not, some of us even lose track of these new gadgets or great creations since there are too many of them. For that reason, tech blogs are created for all of us to keep up to date with these new technologies.
These websites focus on providing the readers the latest technology information. It has information on IT related technology, news about these products, the gossip about the new gadgets, events and the comings and goings of this rapid growing world of ours. In these kinds of websites you would also be able to discover a lot of articles on the “How To’s” involved. Not only that, you would also be able to find knowledgeable information on search engine optimization which is also known as SEO, there are also information on technologies that are internet related, the accomplishments of the Wireless Business, the e-Commerce Web hosting, Internet security, news about SEO, Web services in addition to a complete variety of subject matters in the world of Information.
Tech blogs are mainly reviews on different products of technology and it also has the capability of giving you the advice as to what type of product to purchase or to use. Technically, these blogs are the voice of those people who dedicated their lives to technology. Some of these people are somewhat called the technology geeks or nerds. These people have an ample of knowledge about technology; why else would they be making blogs about them if they have no idea what they are talking about? Well, chances are you have been to one of these tech blogs when you are searching for reviews on a certain cell phone, laptop, or camera.
There are a lot of tools that one would be able to use for tech blogs and for being up to date with the world of technology. One of these tools is the feed reader. A feed reader which is also known as a RSS (Real Simple Syndication), is a family of web feed systems that is used to bring out regularly updated workings for instance the tech blogs, news headlines, the world of music and videos. A lot of people utilize this tool since they know that they would be able to find a lot of helpful information in this type of tool. You would be able to find an RSS (Real Simple Syndication) when you make use of My Yahoo, Google reader, Google Alert, and even on Bloglines. Some people even make use of Twitter and Facebook to provide updates on the latest news in technology.
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Your blog entries should maintain a certain consistency with the overall theme of the site itself and this is what subscribers expect. The theme your site ‘adopted’ is of obvious appeal to the blog reader or they would not continue to return. Their satisfaction or lack thereof is often reflected when they post comments in response to any changes or new posts on the site.
The blog traffic your subscribers represent is needed not only for the helpful suggestions they offer but also for any additional blog traffic their referrals may generate. It is therefore critical for the health of your blog to keep your readers happy and to make your site as comfortable as possible for them. The question now is what else can you do to maintain the comfort and satisfaction of your readers?
Here are 3 simple rules you want to follow when posting to your blog to ensure the convenience and satisfaction of readers in order to maintain their loyalty.
Serve a Purpose for Readers
Yeah I know we all have heard it before but if your information is NOT useful in some way WHY would anybody want to read it? Your entries can supply the reader with useful information, insight or even humor but your posts do need to contain content the blog reader gets something out of. You do want them to return do you not?
Plain Speak
Write in a way that EVERYBODY can understand. A strong vocabulary is a great asset but if people do not understand what you are saying what good is it? Always remember that you are trying to make a point or convey a message so do not make it harder on the reader by using words they may not recognize.
Layout
Format your post so people can easily ’scan’ it for the points you are trying to make. When people read online they can be like a hawk circling their prey, they like to scan first before they decide to ’swoop’ in for the read.
The blog entries you post on your site are the focal point of the blog reader and are used to determine whether they will continue to return. The quality of the content contained in these entries is important but other factors help determine your readers satisfaction as well. Acknowledging readers’ suggestions when they post comments is also helpful in strengthening their loyalty and your blog traffic. Combining these efforts and following the 3 simple rules for posting blog entries as mentioned above will help maintain reader satisfaction. In doing so both you and your blog can continue to grow and meet the needs of the readers for whom you blog in the first place.
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