Buying and using promotional gifts can be an excellent way of advertising a small business. Even work from home businesses can be easily promoted in this way and it doesn’t need to cost much, nor is it complicated to give the presents away to potential customers.
Take the bog standard promotional pen as a great demonstration of one of the many promotional items on the market. These are really great – they don’t need to cost much, can be bought in bulk and are simple to distribute to potential customers. So go out and get a small batch of these presents printed up with your contact details and name. For contact details, you should usually be able to fit on a telephone number and an email address or website URL , as long as they aren’t too lengthy. Now, carry some of these with you at all times in your bag, pocket of car.
For example of an unusual method, recently I was on a family holiday and we had met up with another family and become friendly. When it was time for us to pack up and go home, we wanted a way of swapping contact details so that we could get in touch when both back home. This is pretty much what many people do on holidays and nothing unusual. The other family passed us over their details written quickly on the back of a beer mat. This, unfortunately, is an excellent way of loosing the details very quickly, which we have been guilty of before. As luck would have it, I was able to email him from the hotel, so that we both had each other’s emails safely stored. But a better idea would be to get a batch of pens printed and just give the family a couple of our own promotional pens. Not only have they got your details, but you are making sure that you are telling them your business and as luck would have it, he might now become a new customer of mine.
Of course, these passing acquaintances aren’t reliable enough for distributing enough promotional presents to make a batch worth while, at least not enough to make a large return. But if you are taking part in activities such as distributing catalogues, then why not add a pen to the catalogue? By putting it into the clear envelope that the catalogues are protected in, there’s an incentive for the recipient to open the envelope when they receive it, take the pen and maybe they will be more likely to order from your catalogue.
Promotional presents are also great to leave as an alternative calling card when you have been to see new or potential customers. Leave them a gift, as well as or instead of a card, and they are more likely to be able to find your number when they have decided to buy from you. There’s load of uses for promotional presents, no matter how big or small your business, even if it is a home business.
Read crucial info about grant proposal examples – your own guide.
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