It was the managerial editor of Wired magazine, Chris Anderson, who first mentioned “The Long Tail” in an article available intwo-thousand-four. He was writing about one of the more critical aspects of profitable niche marketing on the web, 1 that Amazon.com used to turn itself into the top bookselling site on the Web by offering a enormous catalog of books and appealing to a extensive range of alternative interests.
If you plan a line on the chart to illustrate book promoting, from the number 1 bestseller to titles that have sold merely a single volume, what you will have is a very long descending column. It is the extended descending column that is referred to as the “extended story”. This type of line can be plotted for any marketplace, not just books.
Though Amazon dominates a huge figure of quite thin online place marketplace sectors all along the extended end of book selling, that doesn’t say that Amazon has a domination or that there is no opportunity for anyone else to build a profitable business program of their own using extended end keywords that are targeted at only 1 or 2 niche markets. Simply by learning to control one or two well-selected niches, you will be able to set up yourself in a very comfortable location for doing business on the Internet.
A novice to Online marketing should not attempt to compete with the big boys at the peak of the tail where the competition for market share is fiercest and vast sums of money are spent on dominating those markets. Instead, focus on an online market niche that is lower down and you will stand a much improved chance of dominating it.
So, how exactly should an Internet marketing newbie go about discovering a niche and dominating it?
Firstly, identify something which interests you. Next narrow it down to particulars. A sharp focus is vital for successful niche marketing. You are aiming to find a specific niche which is both tiny enough for you to stand a decent chance of dominating, but big enough for you to be able to make adequate money out of as the primary specialist in the field.
Let’s suppose that are an eager fisherman. “Fishing” is a vast niche so you need to be much more precise. Now “fly fishing” is an improvement but you still need to narrow it down to something more specific such as “fly fishing equipment”. This would be your main niche. Ideally, try to use the keyword phrase as the name of your website, i.e., flyfishingequipment.com or fly-fishing-equipment.com.
Using your online niche market website to set yourself up as a fly fishing gear supplier might be a feasible idea if you have time to deal with wholesale purchasing, packing and delivery and enquiries.
The big disadvantage with this business model is that there is merely a fixed amount of supplies which you can turnaround in a given time, so you will either need to stay minor (which you can do by choosing a tighter niche) or employ employees to meet increasing demand.
Another alternative would be to create your own information product. With this you will need to do a large amount of research and writing before you realize a profit. Nevertheless, when you have your information product up on your site you can sell it as frequently as you want to without having to handle stock or take on employees.
You may also want to locate a few relevant affiliate programs to promote in order to generate additional income on the back end. You will need to put in some marketing effort to make your website the initial port of call for individuals looking for “fly fishing equipment”. Again, you are not trying to compete with the large dogs or sell to the entire planet. Your aim is simply to attract a couple hundred people to your online niche market website every week and work on changing them into loyal customers.
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